July 18, 2025

Our longterm Texas partner Savage Brands share how your safety culture benefits from knowing the 3% of employees that shape the opinions of 90% of their colleagues.

This article explores how organizations can move beyond compliance to build a safety culture that drives lasting impact. It outlines a six-step, people-powered approach. Central stage takes our #ThreePercentRule. It plays a critical role in shifting behaviors and embedding safety into everyday work. The article emphasizes that real change happens when safety becomes a shared value, championed by leadership and owned by employees.

Read the full article or contact us directly if you want to identify the go-to people in your organization.