January 21, 2026

This article captures a reality Innovisor sees repeatedly in leadership teams: strategic alignment is widely valued, yet rarely sustained.

Despite years of research and focus, the gap remains striking. Leaders believe alignment is critical, but few organisations experience it in practice. Strategy fades as it moves through the organisation, silence is mistaken for buy-in, and misalignment quietly compounds under pressure.

Innovisor’s CEO, Jeppe Vilstrup Hansgaard, is featured highlighting a familiar pattern: leaders create strategy, but alignment decays long before execution catches up.

The core insight is simple. Alignment is not a communication task or a one-off effort. It is an ongoing leadership discipline, tested most when pressure is highest.

Read the full article here.