January 6, 2012
“Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence — both inside and outside their organizations. Take Danish consulting company Innovisor — they took advantage of their employees’ increased use of social media to land two major banks as clients.”
In the CNN article, Susanne Gargiulo writes about how Innovisor lands major client inspired by the work from Morten Hansen’s book Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results.
To read the full CNN article, check out: https://edition.cnn.com/2012/01/06/business/map-influence/index.html