“Innovisor has found as little as 3 percent of an organization, department or team can influence up to 90 percent of the larger group in question. Even more interesting is that those 3 percent very seldom sit among the top leadership of the organization.
Innovisor call this the ‘3% Rule’.”
Unmuted – a book written by Heather Hansen – describes the work from Innovisor. From the #ThreePercentRule to the case Innovisor did for Carta Inc.