But who are these influencers? In Innovisor, we identify the employees who spread energy and who are sought for advice by others. Out of all these influencers, we find the fewest number of employees who can reach the largest possible share of the organization. These are your ‘key influencers’.
We call this the #ThreePercentRule – the right 3% who can reach 85% of the other employees. If you have found them, you can listen to their concerns, explain them your reasoning for the transformation, and co-creating activities with them. They will help the rest of the organization to make sense of the transformations.
Do you want to know how to use the people power when transforming from the ‘outside in’? I will share the how in a future post.