“We all know that the traditional cascasing communications model tends to fail as you get two or three levels into an organization. So how do you reach an entire organization effectively? Discovering how informal communication networks operate within your organization can greatly impact the success of your efforts.”
Jackie Dryden and Bethany Andell used one of Innovisor’s cases in their book. Through this case, they illustrate the power of the #ThreePercentRule which can be found from page 148 onwards.