“The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple, increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the profession must dig deep for insights and new ways to define itself.”
This ebook contains articles from 30 experts painting the picture of the internal communication profession as well as a look into what lies ahead in the near future. One of the experts, Brad Whitworth, describes the three challenges that communication professionals must meet to survive. One of them is to strengthen the network. That’s where Innovisor is called out as the expert, because one way to strengthen the network is to engage with the right 3% of the employees – the #ThreePercentRule.